清明时节、雨润刺桐，游客纷至沓来，赏世遗芳华、听千年笙箫、赴春花之约、寻闽南飨宴成为假日热点，泉州市清明假期文旅市场“春意盎然”，文旅消费潜力持续释放。据第三方测算，2025年清明假期，全市累计接待游客同比增长42.0%，接待过夜游客同比增长42.2%。8大重点景区接待游客61.43万人次，同比增长56.7%，西街、晋江五店市、石狮洛伽寺等景区增幅超100%，泉金“小三通”单日客流同比激增近40%，两岸同胞“双向奔赴”热度持续攀升。t_card="" channels_iframe="" videosnap_video_iframe="" mp_common_widget="" js_wechannel_video_card="" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiajvsrRAETHChzICCgzpUibsfprPedvTnHXeC8iaxibZYTJ91LYAo4eNCUibFkFgaCU1F8fvpQHzCKDJibp2ogfyTJc2A&token=2lt8WBSnjTnicwYcAPhSibl036x7HRLC3wFXSHayVXFic1cedMzq0LFfDiafsricT9qQ1kkqJvm3G7L0zYW6RIjheOLkVSDLtp7ghUMSG1z4VCVUwLRP2eySFPn8cg9AXt6u2sugN3HY8ZCFEnNicqW4wESxFb4BjRaSfbSRQXrqTme3s&idx=1&hy=SZ&m=&scene=2" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM4Cic9jvUQ6X9o48UG536uhyCuCZjgPaiaUic5XbJZsjEF8g/0" data-username="v2_060000231003b20faec8c5e18c1ec0d6cb06ef3db077b5c075ba228cfc244a8b44f92ad70292@finder" data-nickname="海丝泉州文旅之声" data-desc="《乐在旅途》第三季燃情启航！泉州站众星璀璨，共绘“音乐山河图”#刘宇宁乐在旅途泉州录制 #乐在旅途第三季泉州录制 #乐在旅途 #宋元中国看泉州" data-nonceid="7972367234583092146" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1080" data-height="1920" data-id="export/UzFfAgtgekIEAQAAAAAA41YjeFMT0wAAAAstQy6ubaLX4KHWvLEZgBPEw6EEXCt4FbqJzNPgMIuyYSY5z8inQvmTB0zl8Ztc" data-isdisabled="0" data-errortips="" data-maxwidth="677" data-parentwidth="635" data-index="0" data-flag="0" data-feedfullcoverurl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiajvsrRAETHChzICCgzpUibsfprPedvTnHXeC8iaxibZYTJicHFeRKTmPR4OkA7uiaV1k4N9M6ZWkhLwW8TibROomj2tCA&token=ic1n0xDG6awib2McsIOhfe9BP5TuXribbYyayyqicHlBKBoOibC6pFJwHe3aZgwEwHRKql2Hfm1iaPNrU0GzKY4k5clcDKicKHCY7Zkrx8nhHym1WroYf2JMTqENu49lK8wHyzIVJibcJlxeZlWK2e2pw0KvJjD5b2oiaTGTRC4tNARvib2bg&idx=1&hy=SZ&m=&scene=2" data-feedthumburl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzthS0CKERMaGGicqy5rqicBQqibQliaY5S4Mn9DZVk47bQT9C3GryicRPxFneEcaqU6ich04eeWicicejicFRJk70Tib8GpFw&token=ic1n0xDG6awib2McsIOhfe9KD4PBJL4hpVShwt7pbL0LmaibF5Q7xwcv9JBhhR5TJbF94yAkMZz7aJsjLh8PhoWRtF0LIkbUdtrBeyLtk5dQMQtsO232OiakrYHOuTeK946HMfV5lTXic5ehh20RVGPPE1DCMoLVbtUYtiae4rqwx1VyM&idx=1&bizid=1023&dotrans=0&hy=SH&m=&uzid=1" data-feedcoverurl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiajvsrRAETHChzICCgzpUibsfprPedvTnHXeC8iaxibZYTJ91LYAo4eNCUibFkFgaCU1F8fvpQHzCKDJibp2ogfyTJc2A&token=2lt8WBSnjTnicwYcAPhSibl036x7HRLC3wFXSHayVXFic1cedMzq0LFfDiafsricT9qQ1kkqJvm3G7L0zYW6RIjheOLkVSDLtp7ghUMSG1z4VCVUwLRP2eySFPn8cg9AXt6u2sugN3HY8ZCFEnNicqW4wESxFb4BjRaSfbSRQXrqTme3s&idx=1&hy=SZ&m=&scene=2" data-isnews="0" data-likenum="1636">

　　一、世遗古城游持续火爆态势。以世遗游、文化游为主核心，带动全域旅游火爆，央视《乐在旅途（第三季）》泉州站热力开播，明星严屹宽拍摄的非遗大片引爆古城打卡热，骑楼奇妙夜、状元巡游、天台音乐会等活动持续刷屏，吸引大量市民游客“沉浸式”探索打卡古城，开启一场别开生面的音乐之旅，22个世遗点接待游客36.01万人次，其中，开元寺、府文庙、天后宫分别接待游客12.26万人次、2.75万人次和1.65万人次，同比分别增长87.5%、137.1%和63.8%。全域文化遗产游持续火爆，古城西街接待24.61万人次，比增108.2%；丰泽蟳埔村接待8.55万人次，比增13.6%；洛江洛阳桥及古街片区接待12.15万人次，比增8.8%；石狮洛伽寺接待3.39万人次，比增233.7%；晋江五店市接待5.61万人次，比增105.5%，梧林传统村落接待2.52万人次，比增44.2%；永春五里古街接待1.89万人次，比增44.2%。

　　二、非遗焕新再现古韵新声。泉州创新升级“世遗+非遗+时尚”的沉浸式生活，让非遗元素成为文旅消费亮点爆点。“上城士非遗巡游空间泉州站”在威远楼别致呈现，成为新的现象级文化地标；安溪“周末戏相逢”项目让高甲戏、南音等非遗艺术走进“寻常百姓家”；德化陶瓷、永春香、惠安石雕等传统工艺引领“非遗+研学”模式成为亲子游新宠。全市博物馆人潮如织，泉州市博物馆推出“金枝玉叶——馆藏金漆彩绘木雕文物展”，泉州市非遗馆推出“手工香片制作体验活动”等活动，闽台缘博物馆、泉州市非遗馆分别接待游客1.33万人次、1.10万人次。

t_card="" channels_iframe="" videosnap_video_iframe="" mp_common_widget="" js_wechannel_video_card="" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiaKR7Nibib25NZFK4icf5zDstyLGZN6Slq5aSV1EhxMmUxbxpZB9gqjxWckIU9IdTDYPibPqsqs5hvjolJrn3DY1D1fw&token=2lt8WBSnjTnicwYcAPhSiblic4R1cpaiaTeIebHicib0l1SvJiaeF8Ib2Ap86A28gjXlZ4VXXY6hDZdPw74NpYhkdUvCJZxibnviapRAh11ypqIBKYibHpXUAlrlP4uwcRJoFxOMxWCN3zWLZhEJaMcW9JNl4aqD70b7DCiaAjjmNTZ3ZibdWMU&idx=1&hy=SZ&m=&scene=2&uzid=2" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM4Cic9jvUQ6X9o48UG536uhyCuCZjgPaiaUic5XbJZsjEF8g/0" data-username="v2_060000231003b20faec8c5e18c1ec0d6cb06ef3db077b5c075ba228cfc244a8b44f92ad70292@finder" data-nickname="海丝泉州文旅之声" data-desc="艺术溪游记 艺术走进乡村#周末戏相逢 金谷溪岸文艺村，多维度多方位实景解析溪岸艺术密码[机智][机智][机智]#安宋元中国看泉州#半城烟火半城仙 " data-nonceid="12706944547688861798" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="720" data-height="1280" data-id="export/UzFfAgtgekIEAQAAAAAAKUAmFskqAQAAAAstQy6ubaLX4KHWvLEZgBPEj6JEQ2RRaK6JzNPgMItw8MxRGd9egWn2k67U1rsW" data-isdisabled="0" data-errortips="" data-maxwidth="677" data-parentwidth="635" data-index="5" data-flag="0" data-feedfullcoverurl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiaSJKuOlpnF2ichxvncDWKJaqurIQQeT95Ta9CSg2ZQYGPvc3xVNWpM6eZDIdq4tcLSrPmntzdWu7S7Pw96T0Cwdg&token=2lt8WBSnjTnicwYcAPhSibl9a7BIk4NoluCTShdDPFJzsMC0EHHJslTX6ASPRqADw7K0vkx126g7O0b38bUNYutlkkpry9IibbYUDJTZVkHicZXtnLw0mbpt7us0FTk0DY9MgV0x3r0fkTXXEFqDk1Xtr9uAiaFEXfYwYmTe55qEmBjk&idx=1&hy=SZ&m=&scene=2&uzid=2" data-feedthumburl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzBAaCicp7OVnE2aUJcZxricLaoeiapYJukavvibV7RRBuQaY6Xtu1n2icA95pDgX63ia0dZLibDNKqCRp60A4IhqseU58g&token=ic1n0xDG6awib2McsIOhfe9JCgPrs6ALCkas9VXnuwCVrNYk9VChCxwjblpgr5zpxdu7Qz5g0pqYWlZJicbXMC6n3q1Xts0ZzNkicXIDDanURnR4R50CY115QfsiaMc5L3aNHqo9Tiauj4hicuRLOOicsAjUcwoPicTyhca1YzyzCibiaDRzI0&idx=1&bizid=1023&dotrans=0&hy=SH&m=&uzid=1" data-feedcoverurl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiaKR7Nibib25NZFK4icf5zDstyLGZN6Slq5aSV1EhxMmUxbxpZB9gqjxWckIU9IdTDYPibPqsqs5hvjolJrn3DY1D1fw&token=2lt8WBSnjTnicwYcAPhSiblic4R1cpaiaTeIebHicib0l1SvJiaeF8Ib2Ap86A28gjXlZ4VXXY6hDZdPw74NpYhkdUvCJZxibnviapRAh11ypqIBKYibHpXUAlrlP4uwcRJoFxOMxWCN3zWLZhEJaMcW9JNl4aqD70b7DCiaAjjmNTZ3ZibdWMU&idx=1&hy=SZ&m=&scene=2&uzid=2" data-isnews="0" data-likenum="11">泉州市博物馆推出“金枝玉叶——馆藏金漆彩绘木雕文物展”

　　三、以花为媒引领“奔县”打卡。全市以花为媒，花海经济火热爆棚，重磅推出乡野探秘之旅、浪漫海滨之旅、民俗文化之旅、踏青研学之旅等4个主题的12条春游线路，发布赏花攻略、追花“地图”，全市洛江虹山乡的油菜花、晋江英林镇的樱花、安溪凤山的黄花风铃木、永春北溪文苑的桃花、德化美湖镇的紫云英等竞相绽放，游人络绎不绝，成为新的网红打卡地。登山踏青热潮涌动，清源山、石牛山等景区接待量同比增长均超100%，首部微短剧《和你的桃花源》央视热播，十里桃源·卿园、北溪文苑等泉州元素亮相央视，带动北溪文苑接待游客同比增长81.5%，助推“春日经济”持续繁荣。

　　洛江虹山乡的油菜花

　　晋江英林镇的樱花 / 晋江电视台

　　安溪凤山的黄花风铃木 / 安溪融媒

　　永春北溪文苑的桃花/ 桃源永春文旅之声

　　德化美湖镇的紫云英/ 爱德化

　　四、来泉“寻味”成为新风尚。泉州以“一县一桌菜”为龙头美食IP，让闽南滋味香飘山海。节前“宋元美食香约海丝”活动携闽派佳肴亮相北京，引发全国媒体聚焦；全市首个市级主题宴席“市井十洲宴”惊艳登场，以“家乡味+文化味+国际”范的特色菜品，树立城市美食新标杆。八宝葫芦鸡、牛肉羹等古早味登陆央视《中国美食大会》，用“闽南地道好味”诠释烟火生活，强势破圈；热播剧《雁回时》带火姜母鸭、永春醋等特色美食元素，清明假期，市区多家老字号姜母鸭、土笋冻店铺前排起长队，“为了美食来泉州”、循着“泉州美食地图”品尝地道闽南味成为假日新风尚。